JULY/AUGUST

TRENDS & UPDATES

SPRING / SUMMER 2023

WARM BLONDES

Out with the icy and ashy tones. Rich golden blonde hues and soft Apricot shades are the ultimate 2023 hair color trend that will make you feel like sunshine.Experiemnt with various shades of blonde to best compliment your skin tone, such as hints of honey, caramel, champagne, and strawberry. 

DEFINED CURLS

We are rocking our curls all summer long- but great curls require extra work and know-how! Startiing with a great cut, using the right products, and utilizing proper styling techniques will make a world of difference. 

RETRO SHAGS

Long live the Shag! This ultra flattering and versatile cut is here to stay. With fuller bangs, an emphasis on volume and texture with lots of layers; this cut is best suited for those with some natural curl or wave to their hair. 

LONG LAYERS

Think flowy, swooping layers that frame your face while maintaining your length. This style always looks effortlessly chic. 

LEO SEASON

The Light oracle reminds us to let the light in, illuminating our hearts and desires & letting it anchor and guide us on our paths. Coupled with the Strength archetype, our hearts are set ablaze with the courage to shine! This is a time to soak up the sun and let it warm our light from the inside out, illuminating our most authentic selves, encouraging the shedding of desires and selves that we have outgrown or are out of alignment with our truest essence.

Light can bring strength, but it can also bring up anxiety surrounding being truly seen or discomfort from some newfound clarity. It’s important to remember – YOU GOT THIS!

Anxiety or discomfort will pass, and Leo’s energy encourages us to approach this with lighthearted levity. Bringing out our playful spirit will especially enliven us at this time. There is deep wisdom and resource in play, love, and fierce authenticity.

WELCOME 

LAUREN

LAUREN

STYLIST

A licensed cosmetologist since 2011, Lauren is passionate about making people feel like the best version of themselves.  She skilled in cuts and styles ranging from long, flowy layers and blowouts to tight fades and pompadours.  She loves major transformations and precise but textured bobs.

ELISE

ELISE

STYLIST

Hailing from a small island on Georgia’s coast, Elise has spent more than a decade in the industry specializing in natural, beachy looks and long hairstyles. Mastering all methods of extensions, she transforms your hair dreams into reality by giving you the seamless length, volume, and color you’re craving.
CHRISTINE

CHRISTINE

BARBER/STYLIST

Passionate about all things hair and people, Chris loves to get her hands in a head of hair and connect with each person to make them feel heard. She loves problem-solving with clients and ensuring each cut is individually tailored to their needs and lifestyle. She specializes in barber cuts, curly hair, and unique cuts. 

SPRING/SUMMER TREND FORECAST

MODERN SHAGS + MULLETS

A modern take on the shag has been popping up everywhere since late 2020, and this haircut trend still reigns supreme. This cut is perfect for anyone trying to embrace their natural texture and fans of lots of layering. 

“If you’re considering getting a shag style haircut, my advice would be why wait?!” Says cutting specialist and share enthusiast, Ciera Umbriaco (check out her work @rebelrebelhairhair).

“These styles can be worn with longer layers and a curtain bang; or with short layers and a baby bang. We can shorten the face-framing bits,  creating a shullet (shag/mullet), and literally ANY VARIATION in between! If you’re feeling nervous, there are baby steps we can take toward a full-blown shag. Carving these haircuts with a razor allows for a minimal effort toward everyday styling on most hair types and will grow softly, allowing you longevity out of the haircut. I’ve been wearing a shag for years now and it is the easiest, most low maintenance styled I have EVER had!” 

BOBS + BIXIES

The sophisticated bob is a timeless classic that shows up in different variations season after season. For 2022 we are seeing a slightly shorter take-with the length laying just at the jawline.

The “Bixie” haircut is basically equal parts bob and pixie. This cut looks absolutely stunning paired with short curtain bangs! The Bixie can be customized to flatter the individual face shape and natural hair texture by utilizing razor and scissor cutting techniques for tons of movement.

GOLDEN BLONDES

Requests for sunnier blondes are becoming increasingly popular. Soft golden and buttery tones reflect more light, giving the color an all-over brighter finish with a healthy glow.

Bolder + brighter blonde is always a summertime goal. To keep ultra-light shades lived in and low maintenance, request a hybrid highlighting technique that combines soft baby lights and balayage for big pops of color: a subtle root shadow and a warm gloss compliment most skin tones, especially in the summer.

SOFT COPPERS

For a more commitment-free hue, try asking for a strawberry blonde or ginger tone in the form of a high-shine gloss that can be applied right over your current color. 

PINKS, BLUSHES + NUDES

Soft and peachy pinks and rose gold hues are making a major comeback.

Bright, bold versions of the iconic pink aren’t going anywhere. You can also expect to see those in the know rocking periwinkle shades inspired by the 2022 Pantone color of the year, Very Peri.

GIFT GUIDE FOR HIM

clockwise from top left: Victory Wash $20, Dopp Kit $49 R+Co Control Flexible Paste $29 Hyperlink Fiber Stretch Pomade $29 Aircraft Pomade Mousse $29 Victory Dry Grooming Cream $23 Badlands Dry Shampoo Paste and Sand Castle Texture Cream, each $28 Cactus Texturizing Shampoo $27 Victory Claymore, Pomade, and Super-Dry paste $22-$24 Motorcycle Flexible Gel $28 Dart Pomade Stick $19 Victory Primer $23 Super Garden CBD Shampoo + Conditioner, each $36 

GIFT GUIDE FOR BLONDES

clockwise from top left: R+Co Turntable Curl Cream $28 Casette Curl Shampoo and Conditioner, each $29 Davines Love Curl Shampoo $30 R+Co Two Way Mirror Smoothing Oil $32 Twister Curl Primer $28 Rainless Dry Conditioner Spray $32 Love Curl Cleansing Creme $48 Dreamhouse Wave Spray $32 Suncatcher $32 Sail Soft Wave Spray $29 Aircraft Pomade Mousse $29

GIFT GUIDE NEW PRODUCTS

 from left to right: R+Co On a Cloud Repair Masque and Shampoo $44, $34 Gemstone Ultra Shine Glossing Treatment $38 Rainless Dry Cleansing Conditioner $32 On a Cloud Splash on Styler $32 Bio Dome  $24 Stars Align Candle $55 Velvet Curtain Texture Balm $32 Teacup $32 Dreamhouse Wave Spray $32 Suncatcher $32 Sail Soft Wave Spray $29 Aircraft Pomade Mousse $29

GIFT GUIDE SQUAD FAVORITES + CULT CLASSICS

clockwise from top left: R+Co High Dive Moisture + Shine Creme $28 Vicious Strong Hold Hairspray $32 Dallas Thickening Spray $29 R+Co Badlands Dry Shampoo Paste and Sandcastle Dry Texture Creme, both  $29 Velvet Curtain $24 Trophy Shine + Texture Spray $32 Davines Renaissance Circle $10 Analog Cleansing Foam $32 Outerspace Flexible Hairspray $32  Sail Soft Wave Spray $29 Acid Wash ACV Cleanser $32 Davines Nounou Hair Mask $36 Death Valley Dry Shampoo $32 Victory Super-Dry Texture Paste $23

ADVENT CALENDAR

12/1

Free TROPHY Shine + Texture Spray Mini with purchase

12/2

15% OFF products for Curls + Waves

12/3

Upgrade your wash routine.  30% OFF any 3-step regimen

12/4

Shop any “Squad Favorite” and get $5 off each 

12/7

15% OFF products for Texture + Hold

12/8

Free BIO DOME with any regular retail purchase

12/9

25% OFF Candles, Body Wash, Lotion + Combs

12/10

15% OFF Malibu Waves Collection 

12/11

Shop any “Cult Classics” and get $5 OFF each 

12/14

$5 OFF any 2021 New Launch

12/15

Free Mini when you buy a full size Dry Shampoo 

12/17

Buy 2 get 1 on all “Stocking Stuffers”